![]() It’s just a bird drawing, but obviously, it can be more than that.As a child, you must have drawn the city-view drawing, where each building stands by one’s side and a series of glimmering windows peeping from them. And the response I got on Twitter just shows how people can connect to simple shapes. That being said, people seem to love the bird. I know people are doing that, but what it looks like, when it works, or when it’s completely digital, could be something that could be interesting. That would be the beginning of an interesting conversation around logos. It’d be really interesting to build something generative for the user. If you were asked to design or redesign a logo for another social network, what design principles would you prioritize? I just think back to when we were all so excited about the promise of connection and globalization - we were all going to be connected - and there was an excitement…Back then, we were counting on this technology to help us so much. That’s a thing that has changed: We’re all a little bit more aware. Twitter delivered on it really well for a really long time, but the sheen is off or something. In a lot of ways, it almost represents the adolescence of the internet and I like what we found. I just feel like it was a more optimistic time when I designed that bird. ![]() What’s the role of design in social media now and how is the landscape different? It’s up to them to make it work, but it feels like they have every opportunity. The name makes sense as a one-stop shop for your everything app. There are a bunch of weight shifts and lineup shifts that happen at the intersection of the “X.” Their challenge is going to be making it friendly and approachable. It has a bunch of optical corrections so it’s not just two lines intersecting. It’s a super fascinating letter from the standpoint of its construction. ![]() The challenge you’re going to have is that the letter “X” is sharp and aggressive. No matter what, the Twitter logo is going to be ubiquitous by just being Twitter’s logo, but I think that we were able to combine it with something simple.Īny thoughts on the rebranding and what you think it means from a design perspective? What’s your take on it as the designer who did the one that came before X? It’s not like you buy it and get it shipped to you, but it was everywhere else: On a six-pack of beer, a bag of walnuts or whatever, on three tennis balls you pick up. is an interesting company because you don’t really interact with the logo. What I’m excited about is for brands to start to understand how to use this to speak and to build communications that feel more modern … There’s a really exciting opportunity if brands can start seeing designers as artists and how that can shift the economy for creation.ĭid you expect the bird to have as much cultural concentration as it’s had? “Give me what’s in my Illustrator file: Two circle birds, three circle birds, four different circle sizes made out of two circles.” It’s all these various iterations. You can look at the circles popping up and almost imagine writing a program. If you look at the Twitter logo, I’m hard-pressed not to make the link between generative art. I’m a practicing artist who releases art on Art Blocks and Art Blocks Engine. Your iterative process of drawing so many versions of birds while designing the logo reminds me of how people talk about generative AI helping designers to develop and scale ideas. I remember Todd talking about brevity and clarity a lot, and that’s an interesting visual cue to go off of: What does brevity look like as a design? The platform, at least at the time, had a sense of simplicity, brevity and clarity. Jack and Todd both had an extreme focus on simplicity. Something feels like it works in the space that it’s built-in, and that was about removing embellishments and removing details to just focus on one core message to get across. It just feels harmonic almost, or something to me feels like a major chord. With, there was just a push towards simplicity, and you can see that in the final logo. ![]() What helped the logo stand the test of time even as the platform evolved? It was mostly a background in type design and understanding how form and shapes work at very small sizes and optical corrections that you can make to allow for clarity of shape. That’s really where the overlap for me was: How do you flatten something out and sort of modulate two-dimensional space in a way that renders well at a big size and a small size? A logo’s got a bunch of duties to perform, and you kind of have to design with those in mind. ![]()
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